Keep visitors on your site longer with 404 proactive chat

It’s an all too common occurrence. You’re smoothly navigating through a website when all of a sudden, you land on the dreaded 404 page. As a visitor, it’s a super frustrating experience. For businesses, it can result in a lot of lost opportunity.

While there are some measures that website owners can take to prevent 404 errors, several 404 culprits are beyond a website administrator’s control, such as a visitor mistyping a URL.

One creative way to reduce 404 abandonment is by leveraging proactive chat triggers.

Adding a proactive chat trigger to your 404 page

Rather than leave your visitors to figure out how to find the content they’re looking for, why not lend a guiding hand? Sure, you can suggest alternate links or prompt user-defined searches, but if they don’t find it after the first attempt, you’ve most likely lost them for good.

With SnapEngage, you can easily add a proactive chat trigger to your 404 page, immediately inviting visitors to start a chat for assistance.

Continue reading “Easing Visitor Frustration on 404 Pages” →

What we’ve learned from doing almost 5 company retreats

One of the highlighted employee perks at SnapEngage is the annual company retreat in ‘exotic locations’. [Sidebar: This year we’re heading to Maine, so depending on your background, this may or may not fit into the ‘exotic’ category, but nevertheless, it’s a beautiful place to visit!] Past locations include: Dominican Republic, Mexico (twice) and Iceland. But the retreat is so much more than a perk.

The obvious benefit of the retreat is that it provides an opportunity for our two geographically divided teams (from Boulder and Berlin) to really come together and connect, beyond our daily video conferences.

How the retreat benefits our clients

Aside from the team-building benefits, our true intentions for the retreat center around enhancing our client experience. We know that our success hinges on the success of our clients. So we take a few days out of the day-to-day office environment to celebrate successes, reflect on shortcomings, discuss short-term planning and strategize our long-term vision. Continue reading “Why We Believe In Company Retreats” →

Using Google Analytics to Measure Proactive Chat Engagement

So, you’ve set up some automated proactive chat invitations on your website and visitors are responding to your messages. Excellent!  You’re well on your way to better customer engagement!

But proactive chat is not a set-it-and-forget-it solution. As with any customer engagement strategy, ongoing evaluation and optimization is the only way to achieve continued growth.

Your SnapEngage Admin Dashboard gives you some overview analytics on Proactive v. Reactive Engagement, which provides a high-level snapshot of how your visitors are interacting with your chat buttons and proactive invitations.

Continue reading “Measuring and optimizing your proactive chat strategy” →