Release Notes July 18th: Guide Bot, Zalo Messenger Visitor Channel, Various Hub improvements and fixed issues

 

Greetings SnapEngagers,

here is what the Development team has been working on in the last weeks:

New Features:

  • We have released a ‘Beta’ version of our Guide Bot to capture visitor inquiries while your team is offline or maxed out. You can read more about this feature here.
  • We have also released a new visitor messenger channel integration with Zalo, you can read more about this option here.

Hub Updates:

  • Fixed an issue where the Hub was freezing intermittently when a second chat arrived and appeared as a duplicate of the first chat.
  • Fixed an issue where the sound notification for the first chat was not playing because of a new auto-play policy of the Chrome browser.
  • Fixed an issue where selecting and copy&pasting text was broken.
  • Improved the display of the contact column content in the minimal view.

Other Fixed Issues:

  • We are currently working on an issue where duplicate cases are created when transferring a chat to a maxed out widget. While we are working on a full fix to enable the queue again, in the mean time it will not be possible to transfer a chat to the widget in this case. You can still transfer a chat to individual agents directly even if they are maxed out.
  • Fixed an issue where the proactive chat was being hidden on mobile browsers after minimizing.
  • Fixed issues with checkboxes on the chat box: The content was jumping up in very long forms  – and a short lived issue where the offline checkbox was not clickable.
  • Fixed an issue where the rounded button corner setting was missing in the Design Studio configuration.
  • Fixed an issue in the Chat Agents admin Tiers configuration, where agents could be set up above Tier 1 in a not functional Tier 0

 

 

Remote Work: An Integral Part of Today’s Business Landscape

Remote Work: An Integral Part of Today’s Business Landscape

Remote workers continue to flood the job market, which is a rather surprising twist for this vocational classification. That may be surprising to some, in part because remote positions seem commonplace today and in part due to many of those individuals being Millennials. It’s hard to believe there was once a time when taboos were attached to the “work from home” label.

Although that may seem somewhat inexplicable in the marketplace now, the classified job sections of papers and online publications were once inundated with, essentially, scams. Even today, you can look on any job site and likely stumble across those too-good-to-be-true remote job positions. Plenty of job seekers have either seen or unfortunately investigated these types of “get rich from home” schemes. So that once-dreaded taboo on remote work, work from home and no-commute opportunities was understandable, even justifiable.

Sometimes you have to look past the clutter, chaos, and noise to see the truth.

The Remote Worker 

The simple truth is that remote workers have become an essential component of today’s evolving workforce. The irony here may be that remote work isn’t necessarily a new concept. One recent Forbes article talking about the future of remote work began this way:

“Remote work has been a small part of the employment landscape throughout history. Thanks to the internet, those opportunities are now abundant, spurring many new companies.”

There are freight brokers, insurance agents, IT professionals and countless other roles that have been staffed by remote workers for decades. Some of these positions are remote by job definition and others (the vast majority) have been created over time by shifting organizational structures and needs.

The driving force behind the growing popularity of working remotely can be traced to the multiple benefits that remote workers afford companies:

  • Cost Effective Solutions: The considerable expense of insurance, office space overhead costs, and the necessity of supplies are all examples of expenses that companies can reduce or cut out entirely via remote workers. (American Express reported annual savings of $10 million to $15 million thanks to its remote work options). The amount of worker’s compensation required can be reduced. The amount of space needed can be minimized and the supplies like computers, ink, paper and more can be all but eliminated. For a company with a few employees, these savings can aid growth, profit, and success. For a company employing large numbers, these savings can become quite significant (just ask American Express).
  • Bigger, More Talented Employee Pool: More isn’t always better but in the case of businesses having job candidates to choose from – it is always better. Having more job candidates improves the odds of getting more qualified and more diverse people. Being able to interview candidates from entire regions, countries, or even the entire world means that your company has an opportunity to find the very best people available – anywhere.
  • Better Business Model: We have discussed the advantage of having plenty of qualified candidates. We have also talked about the many and considerable financial benefits of employing remote workers. Another advantage of using remote workers is the ability to be more personal as a company. Businesses have done amazing work in recent years on humanizing and personalizing their companies and brands, and these businesses understand that there will never be a replacement for an actual human being. A friendly face, a real person working behind the scenes – this goes a long way to facilitate positive customer experiences. Many industries that have the structure to do so have employed that advantage, delivering their services via remote, human workers. What begins to take shape here is a new and better business model.

All of this is technology driven.

Where Technology Goes…

Business and industry follow technology and sometimes they are created by technology, too. That is the case with remote work – without technology, it simply doesn’t exist. Technology transformed advertising, changed how we communicate and redefined customer service…but it created a mobile workforce.

While technology continues to test and push the boundaries of all things mobile, data, communication and business – the mobile workforce continues right alongside it. For every mobile device offering more capability is a mobile worker who becomes that much better at their job. For every improvement in data handling is a mobile worker who becomes better equipped to perform their tasks.

The increasing number of companies using this avenue in their operations creates more roles for remote workers. The New York Times recently reported on the findings of a Gallup poll that stated:

“Last year, 43 percent of employed Americans said they spent at least some time working remotely…”

This increase in viable, real and important job positions along with the decrease of those over-advertised, questionable work from home jobs has created yet another opportunity – dare we say industry?

Serving the Remote Worker Industry

We started this discussion by commenting on the wave of remote workers entering the workforce as a result of more companies using these options. Did you wonder what impact this has had on business and technology? So have other companies, in particular, those in the tech market. Let’s consider the plethora of mobile apps available.

Apps are merely one example of how the technology world has been focusing on mobility, specifically on mobility in the business arena. It seems everything in technology is now centered around mobile business operations. How to get and retrieve data. How to communicate information. How to process legal, financial, and collaborative transactions. A Forbes article said this regarding technology and the remote workforce:

“Companies are making it easier for employees in any location to log in to critical systems, store files where their colleagues can access them, and quickly tap into any company information.”

It becomes rather apparent that this shift can only benefit and promote remote workers and the companies who employ them.

Technology is on the Move (Literally)

It isn’t surprising that one of the most heavily-impacted job fields is that of technology. From developers and administrators to Tier 1 technicians and marketers, finding an opportunity to work remotely is becoming easier than ever before. With the demands on businesses to cut costs and improve talent pools growing in tandem with employees’ increasing preferences for more flexible job options and work-life balance, the future of remote work looks incredibly promising.

One of our century’s technology leaders put the idea of remote work this way:

“If you’ve got development centers all over the world, you’ve got a sales force out with the customers, the fact that tools like Skype [and] digital collaboration are letting people work better at a distance—that is a wonderful thing.”

 

– Bill Gates, Founder, Microsoft

Providing companies with a multitude of benefits while simultaneously offering employees attractive, flexible and optimal working environments is a wonderful thing, indeed.

Release Note June 14th: Send Button on the Chat Box

 

Hello SnapEngagers,

we have enabled a new Send Button option for the Design Studio chat box:

While most visitors are fine with the common option to just hit Enter to send, for some demographics having an icon is a more convenient way to start the chat.

You can enable and configure the color for the icon in your Design Studio -> Chat Box -> Message Input settings:

If you have any questions or comments regarding this new option please reach out to us!

Other Updates & Resolved Issues

Hub

  • We have updated the keyboard shortcut combinations to solve an issue where it intermittently opened up the shortcuts or transfer windows on the S or T key without the required Alt-Shift combination.
  • Resolved an issue where the dashboard link the mini-monitor overview was not working.

SnapEngage Honored as Stevie Award Winner in 2018 American Business Awards

SnapEngage Honored as Stevie Award Winner in 2018 American Business Awards

Since 2008, we’ve put our clients first. This dedication to service and customer experience was recently formally recognized with an award in the Customer Service Department of the Year category of the 2018 American Business Awards. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

SnapEngage was honored with a Bronze Stevie Award in the Customer Service Department of the Year category for the Computer Software industry. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.

“We are thrilled to be honored as a Stevie Award winner in the Customer Service Department of the Year category. SnapEngage has always put clients first in our mission to deliver enterprise chat solutions to businesses across the globe. Our client support team strives to exceed expectations in every interaction and we are deeply committed to customer experiences. We offer our sincere congratulations to all 2018 Stevie Award winners.”

 

– Jerome Breche, SnapEngage Co-founder & CEO

The selection panel noted that SnapEngage has achieved “impressive customer satisfaction scores for three years running,” averaging a 95% CSAT score each year. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

“We are thrilled to be honored as a Stevie® Award winner in the Customer Service Department of the Year category. SnapEngage has always put clients first in our mission to deliver enterprise chat solutions to businesses across the globe. Our client support team strives to exceed expectations in every interaction and we are deeply committed to customer experiences. We offer our sincere congratulations to all 2018 Stevie Award winners,” said Jerome Breche, SnapEngage Co-founder and CEO.

Organizations nominated

%

SnapEngage average CSAT score

Professional judges

“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

About SnapEngage

SnapEngage is an enterprise live chat solution that partners with businesses to transform customer engagement and drive measurable business outcomes. Businesses that implement SnapEngage consistently experience increased sales conversions, increased customer satisfaction, reduced cost-per-interaction, and more. Every day, SnapEngage drives positive outcomes in the following verticals: SaaS and technology, healthcare, e-commerce and retail, travel and hospitality, real estate, insurance, government, education, and the nonprofit sector.

About the Stevie Awards

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards here.

Details about The American Business Awards and the list of 2018 Stevie winners are available here.

Read the full press release.

Release notes for June 4th: Jira Integration Update, Hub Updates, Visitor Browser Tab Blinking

Hello SnapEngagers,

while the recent GDPR updates have taken up the bulk of our time, we have been chipping away at other features and fixes in the last month. Here is some of what we have worked on.

 

Updates:

  • Jira Integration: We have added a custom mapping option for the chat transcript for more flexibility. You can now decide where the chat transcript should appear in your Jira issues.
  • Improved the browser tab blinking on the visitor side – the tab will now continue to flash until the visitor has seen the message.

Resolved Issues

  • Fixed an issue the browser tab continue to blinking on the visitor side when the visitor had already closed the chat.
  • Fixed an issue where the weekly Stats Emails did not include the weekly log of case links.
  • Fixed an issue with the check box label on the pre-chat form not updating its color.
  • Resolved an issue with the Channels feature, where no new WeChat accounts could be configured because of a new IP restriction implemented by WeChat.
  • Fixed an issue with the Facebook Channel where some chats appeared as offline cases.
  • Fixed an issue for website visitors happening when the agent closes the chat while visitor has left the website, and then returning to the closed chat.

Hub Updates

  • We now show a timer for the total duration of the chat.

Resolved Hub issues:

  • Fixed an issue with the keyboard shortcuts or transfer menu sometimes popping up on entering just the ‘s’ or ‘t’ keys without alt-shift.
  • Fixed an issue where typing a message in hub and the visitor closes the chat, the message was visible in the other active chat.
  • Fixed an issue where the survey scores could not be accessed anymore in the home screen.
  • Fixed an issue with sound notifications not working on transferred chats.
  • Fixed an issue where the agent status was continuously set to pause. (This issue appeared if the agent was automatically paused after inactivity in a different tab or browser window)

Five Ways Chat for E-Commerce Increases Conversions

Five Ways Chat for E-Commerce Increases Conversions

If you’ve been online shopping lately, you’ve likely noticed that many e-commerce websites have installed a chat function directly on their website. Website chat often lives in the lower right-hand corner of a web page, sometimes with a photo of a friendly chat agent or perhaps a company logo. There is usually an inviting welcome message waiting for you that says something like, “What can we help you with today?”. This is evidence of a rising trend in marketing and sales strategy for business: live website chat. Whether your e-commerce site sells car parts, art supplies, or digital content, live chat has something to offer every online business because it’s about reaching out to customers and, perhaps more importantly, making yourself available to them at the precise time they need assistance.

Why Customers Prefer Live Chat

If you’re wondering why live chat has suddenly gained popularity, think about it for a moment from a customer’s point of view. They have something they want to say to the company whether it’s a question, complaint, or confirmation about their online order. Under normal circumstances, they have to hunt down your business’s contact information, send an email to your team, and hope that a member of your customer service team gets back to them some time in the next three days. With live chat, the contact method is visible directly on the screen and customers know they will be answered promptly rather than waiting for hours (or maybe even days) for a response. So how does this lead to increased conversion rates and revenue for your e-commerce shop? Let’s break it down:

1) Chat Decreases Response Times

If there’s one undeniable truth about shopping it’s that most customers will have at least one or two questions arise while they contemplate a potential purchase. While they don’t always ask these questions, indecision is one of the primary causes of e-commerce cart abandonment or even of customers completely changing their minds. In fact, a 2017 study found that the average online shopping cart abandonment rate hovers around 70%.

So, why don’t online consumers ask questions while online shopping? Because there’s always some kind of obstacle. In stores, it takes time and effort to locate and approach an associate (and then wait for the associate to finish helping other customers). When online shopping, traditionally customers would send an email and wait for a response or would need to directly call the business and navigate a frustrating phone tree. In today’s culture of instant gratification and fleeting attention spans, customers prefer to not ask their question at all than wade through these time-consuming actions.

Live chat for e-commerce websites changes all of this.

When you have a seamless, on-brand chat option integrated into your e-commerce site, potential customers can ask any question they want from any page on the site. They can ask about the material of a product, the back-order time on an out-of-stock product, or the gift wrapping options for a special purchase. Getting the answers to these questions promptly through the chat interface will help them make a decision immediately while they’re still in the buying mindset and leads to increased purchase rates.

2) Provide Guided Shopping Experiences

In the fanciest brick-and-mortar shops, associates are often assigned to help a specific customer explore the selection and choose the perfect purchase for their needs. With live chat, you can bring back this concierge service by incorporating an online form for a guided shopping experience. This additional information from the customer gives sales agents a chance to guide a customer through the e-commerce sales funnel with a consultative approach.

It also helps agents upsell tailored package deals that better meet each client’s needs, and lets agents direct clients to exactly the product they’re looking for rather than similar variations.

These elevated, guided experiences ensure that customers have the best possible experience during the purchasing process and will make them more likely to leave a positive review about your services at the end. The best part is that customers who desire a guided online shopping experience have the freedom to start the interaction themselves by initiating the conversation directly from your website. Businesses can also implement proactive chat to automatically reach out to site visitors with targeted questions based on advanced criteria. The flexibility of chat ensures a positive experience for all types of online shoppers.

3) Take Customer Orders

Your chat associates aren’t just there to answer questions and help customers choose products, they can also input orders for a customer while they chat. Through live chat, your e-commerce business acquires a new kind of flexibility and concierge service that it’s never had before, like the ability to take orders for the customer based on one-on-one conversation rather than requiring the customer to go through the usual page-by-page online shopping experience.

You can even help customers make customized orders that wouldn’t normally be possible through the standard interface like bundling items, ordering a back-ordered product, or setting up expedited shipping for rush orders. Special gift wrapping requests, unusual delivery instructions, even customized discounts can be registered by the associate rather than relying on your standard website interface alone. This allows you to meet the customer’s needs and keep their business, rather than seeing them leave to shop with a competitor.

4) Provide a Pre-Purchase Consultation for Services

Many companies offer services that either require or are improved by a pre-purchase consultation with the client. From appliance installation to financial services, a customer will need to explain their situation, choose a service, and get a preliminary quote before they can even begin to convert.

Instant live chat communication means that customers no longer have to request a consultation and wait for a confirmation (which gives them time to explore other options and even change their mind). Instead, you can turn an interested customer into a highly qualified lead immediately with a chat conversation, getting them quickly lined up for a future purchase.

5) Avoid Negative Reviews with Quality Customer Service

Sometimes customers don’t see the best side of your business and often they are upset when your e-commerce platform or shipping partner lets them down. Being sold out of a favorite item or, worse, having a website outage as visitors try to complete a transaction are recipes for poor reviews. Needless to say, a poor reputation for service is highly damaging to any business (online or otherwise).

However, with chat messaging available, unhappy customers have an avenue to alert the company of any problems they encounter immediately so that your team can quickly resolve the issue. When problems are brought to your live chat associates, they have the opportunity to acknowledge and apologize for the situation, create practical solutions, and turn an unhappy customer into a satisfied one. This type of quick, empathetic reaction to negative client experiences makes it less likely that the client will be left with negative feelings about your business later on.

Live chat may seem simple to new adopters, but once in place, it becomes a powerful, advanced tool for your overarching customer engagement strategy. Through live chat, you can respond to customers in critical moments where they decide whether or not to buy from your site. Offering chat ensures that questions and concerns don’t trip up clients on their path to conversion. With every question and concern you can address with fast, helpful live chat responses, you can ensure that one more lead becomes another satisfied customer.

Announcing New Features for Easier GDPR Compliance

Announcing New Features for Easier GDPR Compliance

As many of you know, May 25th marked the official launch of the European Union’s new General Data Protection Regulation (GDPR). In fact, your inbox is likely still buried under a mountain of GDPR and privacy-related emails.

The GDPR has drummed up an overwhelming amount of attention and communication initiatives over the last few months for good reason – it marks the most significant update to data privacy regulation in over 20 years. Under GDPR guidelines, EU citizens have clear rights in regards to the collection and use of their personal data, and businesses that handle and process this data have increased responsibility to comply with data regulations.

At SnapEngage, we believe in upholding the principles of the GDPR for all of our users (regardless of where in the world they’re located). We’re also committed to making it easier for our clients to remain compliant with the GDPR.

Data privacy is a highly complex topic, with different requirements for each of our clients based on their location, visitor clientele, business area, legal obligations, and internal data handling practices. To support the broadest spectrum of our clients’ legal requirements, we have released a suite of tools for easier compliance with the GDPR and other data privacy laws.

New Features for Easier Compliance

Consent Checkbox Option

Do you need to request consent from your customers before they initiate a chat with your company? We now offer a checkbox option on the pre-chat and offline forms that can be configured with your preferred legal language to ask for the visitor’s consent.

New Data Deletion Tools

We’ve developed a new tool that allows admins with specific permissions to search for a visitor’s email address and delete their data from the Chat Logs. This is especially useful in cases where your website visitor has expressed their wish to opt-out again and have their personal data removed from your SnapEngage account.

New Data Retention Period Preferences

We’ve also created an Options tab setting where admins can control data retention period preferences. This setting helps admins ensure that personal data is erased after a specified amount of time. Every organization that handles and processes data has varied obligations under the GDPR and other data privacy regulations (such as HIPAA in the United States). Therefore, it’s important for SnapEngage admins to understand and select the appropriate data retention period for their organization. Admins can also continue to take advantage of the setting to delete all visitor data from SnapEngage immediately after it has been sent to the CRM or help desk that you’ve integrated with SnapEngage.

Upcoming Product Plans for Data Privacy

We’re currently planning a feature to automatically ask for the visitor’s consent in a proactive chat scenario (in which no pre-chat form was provided). When this feature is available, we’ll be sure to announce it on this blog and in our release notes. For a more detailed overview of recommended practices to help you comply with the GDPR, please consult this helpful guide. As always, if you have any questions or concerns, please contact us!

Release notes for April 30th: Hub Updates, Chat History Timeline, Integrations API Update

 

Hello SnapEngagers,

here are some updates of what the dev team has been working on in April.

If you study this post carefully you may find an easter egg revealing an upcoming feature release 😉

Hub Updates

  • We have increased the font size in the chat transcript area and updated the colours a bit to make the text more readable.
  • Previous interactions with the visitor now appear in a timeline on top of the chat transcript column and can be read in line of the chat transcript column for easier access:

  • We have enabled keyboard shortcut commands in Hub. Please note that the shortcuts now work with the Ctrl instead of the Alt key. You can find an overview of available commands on the second page of your home screen dashboard.

Resolved Hub Issues

  • Fixed an issue where the visitor location map was blinking.
  • Fixed an issue where agent alerts did not show in the chat transcript.
  • Fixed an issue where right side Contact Info Column collapsed unexpectedly. It now also has a narrower minimum width.

 

Other Updates

  • For clarity we have renamed the ‘Post API’ to ‘Integrations API‘ – no code updates are required on the client side.
  • The Integrations API now includes how the chat ended: Agent, Visitor, Time Out or No Agent Found.
  • The Channels tab access is now available to be able to be restricted from the Permissions settings.

Resolved Issues

  • Fixed an issue where sub-administrators saw a wrong ‘Free’ account type in the admin dashboard.
  • Fixed an edge case where some online chats were categorised as offline
  • Fixed an issue with the Logs API not returning cases inclusive of the end date
  • Fixed an issue where visitors in Safari private browsing mode caused errors.
  • MS Dynamics: Fixed an issue where cases were attached to inactive accounts

Your Customers Deserve More Than “Good Enough”

Improving Customer Experience for the New, Attuned Customer

Now that most businesses have an online presence, they’ve also realized how important it is to adopt a customer experience mindset. There are many benefits to going online and getting information about a product or service. Similarly, online shopping has many benefits too.

When you switch to online shopping, you don’t have to drive through traffic or terrible weather conditions. You don’t have to hunt for the exact size and color you want, only to find that it’s unavailable in the store. And you don’t have to stand in line to make payments. Shopping online makes a customer’s life a lot easier.

And even if the customer is only going online to get information about the product and not actually shopping, this is still an important service that they’re able to receive via the company’s website. Plus, going online now enables people to look at reviews that other people have written about a product, service or company and this is also valuable information to many people.

So if you want to add value to the lives of your customers, you need to make sure that you give them a good experience when they come to your website, blog and social media pages. Your marketing attempts should be people-focused. You need to recognize the thoughts and emotions going through the minds of your potential customers. And you need to make sure that these thoughts and emotions are positive in nature, at least if you want to convert more viewers into customers.

Improving Customer Experience: Information, Content, Images

What can you do in order to improve customer experience? What would help to convert a viewer of your website into a customer? There are many options. The most obvious one is to have a well-organized website where the customer will be able to find the information they are looking for. You can also work on your images and content to give your customer what they’re looking for.

  • Covering the Basics: Usually, the customer only needs basic information about a product. But you’d be surprised how many companies make it quite difficult to find. When you work at a company making a certain product or providing a certain service, the specs of that product or service become second nature to you. So you may not even realize that a customer needs to be given all this information.
  • Informational, Accessible Content: You can start with the basics. Figure out what the customer wants to know. Do a survey. It doesn’t have to be a survey on a grand scale; it can just include a few people. Get some feedback and then use it to write your website content. Also make sure that your content is written in an accessible manner so that it will be understood by the majority of people.
  • Improving Visual Experience: Images can also do a lot to improve customer experience. Most people respond well to clear, bright, beautiful images. Of course, your images have to be relevant to your business. So you can’t post an image of a beach when you’re selling real estate (unless the real estate is located on a beach). You can use images of your products and people using your products.
  • PayPal and Customer Experience: For example, consider the images used by PayPal. Now, PayPal provides an intangible service. How do you portray the transfer of money in images? PayPal solves this problem by just showing you how people are adding value to their lives with money—by buying things that they enjoy or by buying gifts for others. Each image shows people smiling. And the people portrayed belong to various races and cultures, not just one, which makes them more relatable. The result is a greatly improved customer experience.

Adding the Personal Touch via Live Chat

Going online to get information is very convenient. So is online shopping. However, if there’s one thing missing in the online experience, it’s the personal touch. Often, you can’t ask anyone for help. If you need the answer to a question, you have to refer to generic FAQs or send an email which it will take quite some time for the company to answer. This can lead to a drop in customer experience.

However, the problem is rectified by using live chat. It’s almost the same thing as talking to someone. And since most people are used to typing these days, on their keyboards as well as their phones, live chat becomes as convenient, if not more so, than actually talking to someone over the phone.

The live chat prompt which shows up in a corner of the screen is unobtrusive. And assuming that the customer service representative on the other end of the line knows their stuff, this can help to improve customer experience greatly. You can get answers to all your questions right away, without having to go through FAQs and Site Maps. Plus, the answer is personalized; it addresses the exact question that the customer has, and not generic questions that other customers might have posed in the past.

This can be helpful when the customer is still making up their mind about buying the product as well as later on, if they’re having any issues using the product. So customer experience is enhanced throughout the process of buying, owning and using the product. And more and more companies are becoming conscious of the fact that they need to keep track of the customer’s experience throughout the product’s lifetime, if they want to have repeat customers, referrals etc.

Fulfilling the Needs of the Attuned Customer

Today, a company can no longer afford to aim for “good enough,” not just because their competitors may be aiming higher but also because customers have become more savvy. There’s a difference between content which is promotional and content that is informational and customers have come to prefer the latter. This is especially true of customers who are passionate about certain products or services.

Customers have always wanted products and services that genuinely fulfill their needs. The difference is that they’ve learned to distinguish between companies which are genuinely trying to fulfill their needs and companies which are just trying to turn a profit. In other words, they’ve become more attuned to sincerity.

So the solution is not just to convince them that you’re interested in improving their experience but to give them what you promise as well. Working a little harder to improve customer experience won’t just give you a grateful customer in the short term; it will help to build your company reputation as well.

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Live Chat Newsletter

Release Notes April 4th: Hub Beta Updates, ADA compliance improvements

Hi all,

we have been getting a lot of great feedback on the new Hub Beta, some of the issues reported by you we were already able to fix. More UI updates are currently in the works – keep checking back to see the latest changes, we’re moving fast 😉

Hub Updates:

  • Shortcuts Updates:
    • Fixed an issue where multi line Shortcut messages were cut off.
    • On enter a shortcut is now added to the input box instead of sent to the client directly.
    • The search in the Shortcuts modal also includes the message text instead of just the command.
  • Improved updating Hub when reconnecting after the computer goes to sleep.
  • Improved the display of ‘Sneak Peek’ messages not yet sent by the visitor, to make it more obvious to the agent that the message is not yet submitted.
  • The Hub browser tab title will now continue to blink when you have an unanswered message, additionally to the red notification dot on the favicon.
  • Fixed an issue where the sound notifications were not working when the Hub tab was in the background.
  • Fixed several CSS issues with Internet Explorer 11 and Edge browsers. (We still recommend to use Chrome, Safari or Firefox for the best experience at this time.)

Other Updates:

  • We have improved the ADA compliance of our chat box by adding title tag to iframe element and allowing to close the chat box with the Esc key.
  • The auto-responder messages of the Facebook, SMS and WeChat channels are now included in the chat transcripts.
  • We have removed the visitor email address from the Analytics drilldown section and have replaced this with the City. This change was necessary to be compliant to data privacy regulations.

Resolved Issues

  • We resolved further edge cases where a chat was labeled as an offline case in the Analytics.
  • Fixed an issue where the file upload from the visitor side broke when the visitor selected a different file.
  • Fixed an issue with the ‘close’ callback in the visitor JavaScript not being called correctly all the time.
  • Fixed an issue where the password originality in Security Settings not allowing a specific selection.