Category: Real Estate

Your Site May Be Losing Real Estate Lead Conversions

Many real estate sites try to capture real estate lead data with site-native forms. Offering forms on your site can pull in valuable lead data, but they traditionally have a low conversion rate because most people simply don’t like filling them out. Turning off those visitors with intent can affect your real estate lead conversions. 

When faced with a form, many visitors will bounce. But those visitors that do take the time to fill them out can turn into quality leads. How do you capture real estate lead data and keep the site visitor engaged if they don’t want to fill out the form? 

Give visitors real-time options with some simple tools to get the best of both worlds and cast a wider net. Ask visitors to fill out forms on your site, but give them a way to bypass the form and go directly to an agent with a few simple steps.

Engage with your visitor to guide them where they need to go

On pages with forms, you have several options to present the opportunity to both collect visitor lead data and engage leads. 

Choose your own adventure 

1. Give visitors the option when they come in with Guide Bot. Include a bot that initiates when the visitor lands on your page. The bot gives them two options:

1. Fill out the form, or
2. Skip the form and go to an agent.

2. Show the form first but give them an option later. When a visitor lands on your site, show the form first. If the form is not filled out, or a certain amount of time has passed, you can initiate the bot to give them the option to skip the form and chat directly with an agent.

3. Engage them before they leave your page. Show them the form first, if no action is taken and the visitor is about to leave the page, initiate the bot so they can skip the form with Engagement Saver.  This Proactive Chat rule monitors a visitor’s cursor movement to trigger a Pop-up chat when your user is about to abandon the page. 

Real Estate Lead Conversion Tools for Success Recap:

Competition for real estate leads can be fierce. SnapEngage tools provide you with 24/7 coverage to avoid those opportunities for a lead to lose interest. Automate your personalized  marketing to capture valuable lead data and engage high-intent traffic — and start filling your calendar with showings.

When first-time prospects seeking appointments land on your site, how they’re handled is a message to them about what kind of service they can expect. Real estate clients tend to remain loyal to agents they feel care about them from the onset. When you can streamline real estate scheduling from your site, you get them where they need to go faster.    

According to the National Association of Realtors (NAR), websites are the most popular information sources for 93% of home buyers. SnapEngage live chat allows you to connect with them directly when they land on your site.

39% of home sellers found their agents via referral by satisfied loyal clients. You can lay the groundwork for building loyal relationships with your real estate clients — Guide clients where they need to go the first time and streamline real estate scheduling.

SnapEngage Smart Routing Technology takes the pressure off your agents by more efficiently routing chats for optimum client-centered service that captures leads directly from your site. 

Quickstart toolkit

• Help clients understand their options and guide them to the correct person with Widgets. Enable different Widgets for buyers and sellers, and other functions like open houses. Widgets can also represent different teams or departments, and be easily customized with unique chatbox designs and settings. 

• Customize the chat experience with Guide Bot. You can accurately route chats based on office location, chat agent skill sets (think home buyer assistance vs home seller assistance), and language. The main goal is to get clients where they need to go faster and streamline real estate scheduling.

• Troubleshoot issues on the fly and get clients to a native site form for scheduling with Redirect and CoBrowse. Redirect is particularly helpful when a client or lead can’t find a specific page on your site. You can even cobrowse with clients for joint-navigation, allowing the chat agent to push a visitor exactly where they need to go by changing the URL in their browser for them. Create Shortcuts to commonly used web pages for efficiency and ease.

Sample workflow

Tools for success recap:

Create the bridge between lead and loyal client

The loyal client journey starts long before an open house and doesn’t end with closing. Build the type of relationships that give you shining testimonials. SnapEngage live chat gives you the tools you need for the communication reach and response ability to elevate your agency above the competition.  

Never Miss a Conversation — Measure Real Estate Client Engagement Success

It’s no secret that loyal real estate clients love to share the great experience they had with you through word of mouth advertising. When you can be available 24/7, you can do more for your existing client base to increase client loyalty. Real estate client engagement tools help agents provide the most value throughout the conversation — and measure chat results instantly.

A mix of prospects and clients provide a richer community on your site. Clients that receive impeccable service from you — no matter where they are in their journey — are more likely to return to you for their next property — and remain your strongest property advocates for referrals.

Engage with clients more often and measure your success

Quickstarter toolkit

Never miss a client inquiry with Guide Bot. Existing clients might not be aware of all that you have to offer. They may also come to your site when agents are unavailable. The Guide Bot supplements the human agent team, working behind the scenes to leave no site visitor left behind. It gathers contact information so your team can follow-up and dig deeper into any questions. 

Ensure clients have questions answered from the correct expert with Chat Transfer command. You can enable agents to transfer chats to any department. Because no chat conversation data is lost upon transfer, the receiving agent can pick up right where the previous agent stopped. 

Stay on top of your game with Post-Chat Surveys. You want to know how you’re doing so that you can improve. Post-chat surveys are a quick way to take the pulse on agent performance. Measure survey scores over time for continuous improvement and growth opportunities.

Sample workflow

Tools for success recap:

Position yourself as a trusted and available real estate resource

Clients signing the dotted line is not the end of the relationship. Clients already trust you, so you can take advantage of opportunities to drive home even more value. Position your agency as the accessible resource and expert in your industry. SnapEngage’s real estate client engagement tools allow you to differentiate your real estate business by focusing on exceptional and consistent service at all phases of the real estate client journey. 

Your Real Estate Funnels Should Do The Work For You

Visitors come to your site for different reasons — you don’t want them all to have to jump through the same hoop. If you can understand your visitors and what drives them to make decisions, your real estate funnels will do the work for you and lower staff overhead. 

A client who enters your site on the “Listings” page has a more pressing need than one reading a blog post titled “How to Find the Right Real Estate Agent.” You need to see site visitor actions to present them with messaging that meets them where they’re at. You’ll want to chat with some immediately, but nurture slower funnel leads with existing marketing content. 

SnapEngage tools can unveil visitors’ intentions through their browsing actions for you — so you can present them with messaging that meets their needs. Performance metrics and data analytics make it easy for you to review the effectiveness of your marketing funnels and the efficiency of your staff.  

Route visitors to the correct funnel and measure your success rate

Quickstarter toolkit

Identify client and site visitor actions and guide them through the marketing funnel with Guide Bot. There are both “slow” and “fast” marketing funnels that clients can self-identify as. The slow funnel visitor might click to learn about real estate options while the fast funnel visitor clicks to a Listings page. Guide Bot will usher them through the proper funnel by tracking their actions from your Home page —  all with the use of conversational technology. 

Respond to visitors’ needs by giving them options with ProActive Chat. Use an Answer Bot with a proactive chat message to allow people to search for answers before they even speak to your agents. Want to give visitors a chance to fill out a form before chatting with an agent? You can do this with bots!

Understand what you’re doing right with Analytics. You can learn which of your agents is most effective by pulling data and measure the success rate of different real estate funnels. For example, set up a time range to review click percentage for the prior 7 days to determine the success rate of customized chats triggered from different pages. 

Sample workflow

Tools for real estate funnels success recap:

 Master real estate funnels that work for you

Effective real estate funnels nurture site visitors based on needs. You’ll have the power and flexibility to understand how and when clients engage with you so that you can answer their questions and lead them through your services quickly and maximize staff utility. Use reporting and analytics tools to understand how and where clients engage with you. Guide visitors through your site from where they enter to turn visitors into leads, leads into prospects, and prospects into clients. 

Tech Tools For Satisfied Real Estate Clients and Optimim Growth

There are many options when it comes to real estate. Do you know why your satisfied real estate clients choose you? What pages on your site do they respond to? Once you know why clients choose your real estate agency, you can duplicate that model to use with other website visitors to grow your business. 

Conversational technology tools help you differentiate yourself by understanding your clients and getting them where they need to go quickly. Let clients guide the conversation, knowing you have the ability to pair the most helpful chat agent with the perfect client. 

Duplicate successful chat road maps to use with other website visitors. When your agents are organized around client satisfaction, the outcome is innovative and competitive — particularly when backed by records of valuable data that keep returning visitors from getting lost in the funnel. 

Understand your clients on a deeper level

Quickstart toolkit

Present clients with helpful suggestions using Guide Bot. You can create simple “if-then” choices to help pilot clients to their desired goal easily — such as Listings, Seller Resources, and Buyer Resources. 

Seamlessly guide clients to the correct agent with the correct Tag. Intelligent Tags assign appropriate bot choices to the correct team to provide smart answers across all conversations.

Enhance your marketing efforts by categorizing chats with Labels. Agents can Label the chat accordingly to keep client information and questions up-to-date for future reporting. Your teams can then organize Labels to ensure no visitor is lost in the funnel. For example:

• Listings experts might Label chats Residential, Commercial, or Condominium. 
• Seller Resources experts will have a different set of Labels e.g. Ready to Sell, Financing, Market Research. 
• Buyer Resources experts will also have their own sets of Labels such as First-time Buyer, Loan Options, Open House. 

Those Labels can then be then mapped onto custom fields on your Salesforce integration. 

Bonus: Have a different CRM? Ask us!

Sample workflow

Tools for satisfied real estate clients recap:

Satisfied real estate clients reveal your wins

What you do right is where your success lies. With the right tech tools, not only are you able to foster client satisfaction, but also map your successful pathways and put them on repeat. Clients feel understood when you can provide smart answers to their inquiries and remember who they are on next visits. Satisfied real estate clients deliver more for your bottom line than a sale — they teach you how to make more of them.