Category: Legal

Regions across the US and EU are home to multiple different language speakers. The SnapEngage Berlin office, for example, hosts native Greek, Turkish, Spanish, and French speakers, to name a few. Many law firms are challenged to increase diversity across the board. But even if you don’t yet have multiple in-house language speakers, simple tech tools can help law firms reach a broader legal audience. 

Reach a broader legal audience with more diverse messaging 

Many firms are adopting both in-house and outsourced translators for legal client interpretation services to support a more diverse client base. Human translators are necessary when it comes to the precision of legal language. 

But human translators are expensive and can only be used so far. Not all law firms can support multilingual chat agents for customer service, marketing, and onboarding new clients.

If you want to reach a more diverse audience, you’ll need to support more diverse messaging. 

Law firm tech tools that manage this for you to help you reach more diverse language speakers and increase your client base. 

Depending on your structure, you can either refer potential clients to your Interpretation Services team for onboarding or set up an appointment with translation services and securely accept payment from web site visitors — entirely in their native language.

Empower all teams to chat and book appointments in multiple languages 

Easily remove the barriers non-English speaking prospective clients face by encouraging site visitors to use their own language in the chatbox using Auto Translator. If a visitor starts a chat in a different language, SnapEngage will automatically detect it and translate it for the agent. The agent can respond in their native language, and SnapEngage will translate it again for the site visitor into their language. .

Cater to the languages you have internal support for  

If you offer Interpretation Services for specific common languages, you can easily set up Live Chat Shortcuts to inform the visitor of your language services. 

For example,  Shortcuts can let visitors know about your firm’s language options — “I speak English and am using Auto-Translate to chat with you in your language. We have Interpretation Services in Spanish for in-person appointments.  I will help you schedule an appointment with our Spanish-speaking Interpretation team.” 

Sell translation services and securely accept payment via chat 

If you outsource language support, you can create a system to set up appointments for that as well ‘— all in the site visitors’ own language. SnapEngage is easily customizable to your organization’s structure, size, and capabilities.

For example, if you charge for translation services in French and Spanish, you can create different Widgets in Design Studio to separate Spanish speakers and French speakers. 

Agents will receive chats from these widgets, can take payments through Secure Data Transfer, and apply them within your payment system to set up a translation assisted appointment.

Tools to reach a broader legal audience

Build rapport through effective communication in all languages

Booking new client meetings is all about building rapport through effective communication.

Meeting clients in the language they understand creates satisfied clients who will market for you within their own communities. 

Diverse clients celebrate businesses that cater to their needs. Let SnapEngage help you reach a more diverse audience with some simple tools. 

Law firms that adopt technology for client intake and operational efficiencies are pulling ahead of those that don’t. In 2020 alone, law firms using CRM integrations for legal lead capture and client management saw a 26% increase in revenue.  

Technologies that streamline client intake and management help generate new casework and assist in creating trusting relationships with clients by enabling quicker engagement and more efficient routing.

Chat and CRM integration increase legal lead capture 

In competitive markets, law firms need faster engagement with potential clients. Consumers’ expectations have advanced, along with technology. Firms slow to respond to client inquiries in a digital age will struggle to keep up. 

By integrating SnapEngage with your law firm’s CRM, such as Salesforce, Hubspot, or others, you’ll be able to automatically capture lead information, schedule callbacks, and categorize and manage leads by legal department — even after hours or when no agents are available.

Quickstart Legal Lead Capture Toolkit

Customize client intake with Proactive Chat. Chat analytics help you understand which pages on your site perform the best. You can create triggers on your site that fire Proactive Chat messages for visitors. 

Customize your Proactive Chat messages to collect valuable information that is automatically captured by your CRM for future lead nurturing. Test different Proactive Chat messages to discover improvements and enhance visitor engagement. 

Schedule phone appointments after hours by creating offline forms in Design Studio. When clients visit your site after hours, use an offline form created in Design Studio that connects directly with your CRM to schedule a call. 

Once a visitor completes an offline form, a task is automatically created for a team member who can easily see their itinerary as soon as they enter the CRM. 

Offline leads allow clients to book appointments directly into your law firm’s calendar so that agents can find them immediately. 

Categorize leads 24/7 regardless of whether agents are online or not. Easily categorize leads using Labels when team members are online to route visitors to the correct legal department’s available agent. Labels allow you to customize your call routing according to the legal specializations of your firm.

When agents are unavailable, client data is integrated and categorized in your CRM for easy follow-up and lead nurturing later. Even information from dispositioned chats (chats that are ended) can be collected and organized for more efficient client management.   

Grow your law firm’s caseload with your legal lead capture toolkit

Convert more legal leads into legal cases

When your firm can manage leads in a systematic and structured way, you’ll be able to convert more of those leads into clients which will increase your firm’s caseload and revenue. 

Lead tracking and management categorizes your leads and makes it simple to prioritize and manage inbound customer communications. Client intake via chat with CRM integration reduces the number of lost client opportunities. It provides you with a clear advantage over firms that take longer to respond to client inquiries.

Get started with legal tech solutions today that can help you create a streamlined system for client communications management that allows your team to focus on client legal issues instead of client management.