Messaging and Live Chat for B2B Customer Support
Adding live chat to your website is a great way to have higher quality and more frequent client and site visitor interactions. Our Client Success Manager, Mary, has had many conversations with clients about maximizing their chat strategy. A proactive chat strategy combined with reactive chat agent training is a great way to use chat to communicate effectively. Read the full article to learn more.
Take advantage of every chat tool at your disposal to achieve your goals and provide the best client experience for your website visitors. Use the Auto Responder to connect to clients quicker while simultaneously delighting your site visitors and chat agents. Embrace the power of your brand voice by setting a clear and consistent message across all teams.
Sales teams need more than product knowledge and sales-smarts to retain credibility with prospects. In the ever-changing landscape of technology, time management, open communication, and passion drive sales teams to be better. Chat is a benefit not only to your internal team, but makes the lives of your prospects easier as well. You may be missing out on potential leads and not even know it.
Business-to-business and business-to-consumer clients are different in many ways. With B2B, you are dealing with a well-informed and busy audience. These are professionals on a tight schedule who must justify all of their purchases based on demonstrated value and ROI. Finding effective ways to engage with B2B buyers can be challenging. One of the best tools for this purpose is live chat. Let’s look at how this technology can help you generate sales for this type of client.
For most sales directors, sales success hinges in part on your SDR team’s ability to respond promptly and professionally to incoming inquiries during the buying process. Live chat can be used throughout the sales cycle to improve lead qualification and increase sales conversions. Most importantly, live chat is the preferred mode of communication for consumers, exceeding voice, email, and social messaging in popularity. We’ve shared ten ways to use live chat to enhance your sales strategy (and most importantly, your sales results).
Implementing a chat solution on your business website provides a clear competitive advantage. Chat is great for quickly dealing with customer service issues, increasing customer satisfaction, and reducing cost-per-interaction. However, what about your sales funnel? When used correctly, website chat can maximize inbound leads and increase conversion rates.