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We cover the following topics in this article: Why is live chat such a powerful marketing tool? 4 ways live chat can support your marketing 8 use cases and examples for live chat in your marketing Streamline your marketing with live chat Live chat for marketing is a...

Required social distancing has redefined remote work. For some, it’s an easy transition and for others, it’s requiring total transformation. SnapEngage is a global organization. We’ve learned a lot about remote work along the way and would like to share some of those lessons with the world.

Searching for a new chat software vendor can be a daunting task. Where do I begin? What questions should I ask? We’ve enlisted the expert advice of a former chat agent, Jordan Wahl of G2 Crowd, who knows a thing or two about the vendor selection process. Read the article to learn more about important questions for marketing, sales, and customer service professionals to consider before selecting a chat provider.

Companies such as Disney, Southwest Airlines, and Google are top brands, and a driving factor behind their success always comes back to how they treat their employees. These brands and many others like them recognize the inherent value of their people. They all focus on providing an excellent employee experience first and foremost. Why? They know that it will flow over to their customer experience (and to their profits).

SMS allows businesses to reach a wider range of customers more quickly and efficiently while offering clients the luxury of instant customer support via a preferred communication channel. However, there are some pitfalls to keep in mind when introducing SMS for customer support. Time zone snafus, messaging clients who haven’t opted in, giving long-winded explanations via text and other no-no’s can all lead to frustrating customer experiences – rather than successful resolution of issues and inquiries. We’ve compiled the top 7 mistakes to avoid when using SMS for customer support