Let’s Talk Chat, Your Sales Team Will Thank Me

Chat for sales teams 

Sales teams need more than product knowledge and sales-smarts to retain credibility with prospects. In the ever-changing landscape of technology, time management, open communication, and passion drive sales teams to be better. Chat is a benefit not only to your internal team, but makes the lives of your prospects easier as well. You may be missing out on potential leads and not even know it. Perhaps you have noticed a majority of visitors to your site leave without interacting with any content or leaving their contact information. Or perhaps your team has been feeling disconnected from one another. This is not a slight to your sales team, but rather provides an exciting opportunity to introduce something new that will boost those prospect interactions.  

Here are 5 reasons that a chat platform can positively impact your sales team.

1. Real-time conversations are convenient 

Chat is convenient the same way that cell phones are convenient. Both channels offer instant communication. Chat can be that perfect avenue to double-down on response time. A properly trained sales team can interact with site visitors and potential clients on the fly rather than relying on email communication or phone calls. You can also customize proactive chat messages to fire to site visitors prior to them clicking to chat. Say goodbye to constantly monitoring site traffic, and hello to more effective targeting.

3. Treat your prospects as they wish to be treated 

Chat is rapidly becoming a preferred method of communication for site visitors. Forty-five percent (of customers) have used chat to interact with a live agent. Now you can meet your prospects where they want to be met, in the chat space. Your sales team has the opportunity to halt buyer’s remorse in its’ tracks while providing a premium service to visitors. 

“Forty-five percent (of customers) have used chat to interact with a live agent.”

4. Enhance your brand

Next, let’s talk branding. Chat is a friendly reminder that you can strengthen brand awareness quickly and easily. With SnapEngage, you can add your logo directly to the chat box, and take an even deeper dive by customizing a color scheme and even adding real pictures of your sales team. You will ensure that your site visitors know they are talking to a valued member of your team who is proficient in helping them through the buyer journey. 

5. You’re human, own it

Lastly, chat is a relatively easy technology for your sales team to learn. Let’s face it, your employees spend most of their time doing chat-related activities anyway, so chat is a natural next step. Your employees are used to sending rapid fire texts, and with the help of our training materials and Implementation team, the onboarding process will be a breeze. Plus your team can add a little personality into the conversation, keeping prospects delighted and excited for further discussions. 

Chat can be helpful, but requiring your sales team to run multiple different programs solely to follow up on leads is not. That’s why we integrate with CRM and Help Desk platforms that you already utilize. The goal of making contact with more potential leads and moving prospects through the sales funnel, all while keeping your sales team happy, just became a reality. 

If chat has been in the back of your mind or if you are just looking for new ways to excite your sales team, feel free to chat with us and look over the additional resources on our blog.