Live Chat Results In Increased Conversion Rate

Fly HigherAre you looking for a way to increase the conversion rate of your website?  If you’ve tried other avenues and nothing seems to be giving you the results you want, it might be time to try using a live chat feature on your website.  Live chat has many advantages that have businesses all over the world feeling that this was a feature they wish they’d tried sooner.  However, it’s never too late to get started using live chat on your website, we can recommend a good one.

Just in case you’re not convinced, here are a few things to think about what might be impacting your website visitors and keeping them from turning into customers.

Their Location

If you think that most people are looking at your website from the comfort of their own homes, think again!  A lot of them are checking you out at work on a computer, or a mobile device while they ride the bus to work.  They might not be able to talk on the phone at that moment.  Maybe some of them have honest, good intentions to give your customer service department a call when they get home…they just forget. Unfortunately that is a lost opportunity to answer a simple question and catch them in the moment when they are ready to click, “buy”.   Location plays a huge part in why your website visitors don’t want to talk on the phone, or aren’t able to. Offering alternative ways to contact you in realtime is priceless.

Money

Talking on the phone costs your visitors money, at least in one form or another.  Many people have made the switch to cell phones and have given up having a landline all together.  Cell phones usually come with a certain amount of minutes a month, and calling customer service to wait on hold for a while isn’t a good reason to spend those precious minutes.  In an economy that tends to fluctuate from month to month, many cell phone owners have gotten rather “thrifty” with their cell phone plans. Also considering the prevalence of free wifi on subways, buses, and local coffee shops makes browsing the web even more economical.

Fear Of Commitment

Don’t kid yourself.  The fear of commitment applies to making a phone call to a business just like it applies to relationships.  A phone call implies that you’re opening yourself up to be talked into something.  Live Chat is much less intimidating and it gives your visitors an “easy out” just in case they want to leave the conversation.

Your company probably has a great product or service to offer your website visitors.  Why not give them the best opportunity possible to experience it for themselves?  If you’d like to try SnapEngage for free, we’re pleased to offer you a free trial.  For more information, contact us today.