Social media has changed almost everything about the way customers shop and the best way to reach those customers. In fact, even traditional brick and mortar businesses are finding that in order to compete with online businesses, they’ve had to adapt, paying special attention to customer engagement.
It’s all about creating a marketing strategy that is centered on what the customer needs and wants. While having a presence on social media is excellent, and some would say necessary, it’s also good to take your customer engagement one step further.
“Nearly 1 in 3 social media users prefer to reach out to a brand for customer service through a social channel compared to the phone”
When customers visit your website and look at what you have to offer them there, many of them have questions. While some might look you up on Facebook and leave a post on your wall, or send out a tweet to your business on Twitter, how much more effective would your communication with your customers be if you were able to talk to them when the question forms in their minds, while they’re visiting your website? What if you could head off an angry Facebook post by simply having a click to chat function directly on your page?! Did I mention that with SnapEngage you can?
“Facebook is the most coveted social media platform for social care among consumers”
Live chat is a function that more and more customers are looking for when they visit any website. Although many of them might not use the feature, it’s comforting to know that it’s there. What’s more, when your customers are greeted by another human being whose face is right there for them to see, it creates a more friendly atmosphere for your business. Live chat is a great way to provide your customers with great customer service, whether they buy something or not. And it’s been very effective at transitioning those who start off as only visitors into becoming loyal customers.
Social networking is getting bigger every day, and it’s obvious that this is a trend that’s only going to become more prominent as far as how customers expect to do business.
With SnapEngage, we can help you give your customers what they’re looking for. You’ll see incredible results as soon as you start using Live chat on your website. In fact, we’re so confident in our service, we invite you to give us a try. No strings attached. We’re sure you’ll love it, and so will your customers.