Stop Wasting Your Lead Gen Efforts
When you look at the marketing and sales funnel, there’s a reason that the opening at the bottom is a fraction of the top – it’s hard work converting leads to customers. You spend a lot of time and resources optimizing your website and creating valuable content to attract qualified leads, but what are you doing to qualify and engage those prospects once you have their attention?
Live chat makes it possible to connect with your visitors, understand their needs and objectives, provide them the information that they need, and guide them through your site towards an action. Think of live chat as the bridge that connects all of your incredible inbound marketing work with your sales team. It helps you and your business convert more and sell more.
Conversion starts with a conversation, but if you’ve ever been in the dating pool, you know that striking up a conversation isn’t always as easy as it may seem. Fortunately, live chat software provides powerful tools to help start and facilitate meaningful conversations to better guide your sales efforts. Sounds great, right? But to realize the results that live chat can drive, you have to implement an effective live chat strategy, beginning with some key steps. Continue reading “How To Get More Out Of Inbound Marketing With Live Chat”