Note from a SnapEngage newbie
Like most software companies, we tend to get caught up in the technology of our product and the fundamental reasons for doing what we do begin to fade into the background. We recently brought on a new team member who brings a fresh perspective to live chat, reminding us that the power behind conversion and customer satisfaction is not in the technology, it’s in the conversation.
TL;DR: Actually talking to your customers is important. Businesses can and should make this happen in real-time. Practice best practices with pros to ensure the best results.
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The fine folks over at Hubspot put together this swell infographic on the history of web design. Remember things like splash pages and skeumorphic design? Yeah, so do I. This is a great and rather hilarious example of the fluidity of interaction online. What is in today will be comedy tomorrow.
Continue reading “What about just … talking to the customer?”
